Laubach's Department Store Ornament, 3.5" x 2.75"
Born in Plainfield Township in 1833, William Laubach was the son of a farmer and blacksmith. At the age of 15, he began working in various retail operations, including the popular dry goods retailer J. Hay \& Sons, owned by Easton's Captain John Hay. With savings of his own, he opened his first store on the 300 block of Northampton Street on April 6, 1860; the dry goods space measured a mere 12'x40'. A dozen years later, Laubach's "Trade Palace," with a beautiful Italianate-style facade designed by Easton architect William Michler, would open in a three-story building and set the foundation for the growing retail business. The store boasted a 28' long display window and 9,520 square feet of store space. William's eldest son, George, joined the business in 1881, as did his other four sons over the next 27 years. Further expansion of the store and building began in 1891 and continued for another 20 years as Laubach's amassed 107' of store frontage along Northampton Street and over 60,000 feet of retail space. "Laubach Block," as it was fondly referred to, stretched from Northampton Street to Pine Street and from Bank Street west to the Abel Opera House (now the Sigal Museum) with buildings totaling 115,380 square feet. It was the largest store in Easton and one of the largest in Northampton County at the time.
In 1920, marking its 60th year, the store boasted modern features like the state-of-the-art overhead sprinkler system; four electric elevators; and a complex pneumatic tube system that transferred customers' payments to cashiers or credit departments for convenient service. Thirty departments were situated within the building, each a store within itself, and over 200 employees saw to customers' every need. A full-time artist was employed to design and create the magnificent window displays; the grand interior marble stairway was the talk of the town; the basement-level toy department was a child's dream during the holidays with its impressive train display.
The landmark building and business were sold to Allied Corporation in 1947, who kept the original name until 1964 when it was changed to Pomeroy's. Pomeroy's closed its doors on December 24, 1976. In 2010, the massive building was purchased by VM Development and redeveloped into modern apartments, retail and restaurant space.
2021 Release
Size: 3.5" x 2.75"
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Belleville Market
20 South 3rd Street
Easton, PA 18042
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