Become A Merchant Partner
At Belleville Market, we pair our own curated collections with an inspiring community of merchants, makers, and pop-ups. Together, we create a shopping experience that keeps customers coming back.
Curious about what it takes to join Belleville Market? This overview walks prospective merchants through our application, review, and onboarding process—outlining merchant classifications, expectations, and what to anticipate at each stage. Designed to provide transparency and clarity before you apply.
Bring Your Brand to Belleville
We’re always looking for partners whose products inspire discovery, elevate everyday living, and contribute to the warm, community-driven experience our guests love. To support brands at every stage, we offer a variety of merchant opportunities.
Curated Merchants
Our Curated program is designed for makers and small brands whose products shine within a thoughtfully arranged retail story. Items are selected by our merchandising team and placed alongside complementary goods throughout the store, giving them beautiful, integrated visibility. It’s the perfect entry point for artisans, designers, and small-batch creators who want to reach a wider audience while fitting seamlessly into the Belleville aesthetic.
Showcase Merchants
Showcase Merchants enjoy a high-visibility presence without the commitment of a full shop space. These curated displays are styled to stand out and introduce guests to what’s new, fresh, and noteworthy. It’s an excellent runway for brands wanting strategic exposure, a testing ground for new products, or the ability to participate during peak seasons.
Anchor Merchants
As an Anchor Merchant, your brand receives its own permanent space inside the Market — a chance to create a full expression of your world. Anchors benefit from steady, consistent visibility, the ability to merchandise and design their own retail environment, and the opportunity to grow a loyal customer following. This is the ideal path for established or fast-growing businesses who want a true home in Belleville’s retail community.
Custom Opportunities
Belleville can design a custom opportunity for your brand—whether you’re an established business or just starting out. From brand activations and in-store takeovers to exclusive showcases and unique event partnerships, we’ll work with you to create a tailored experience that puts your products in front of our engaged community of shoppers.
Frequently Asked Questions
At Belleville Market, we carefully curate our community of makers, artisans, and small businesses. This FAQ is designed to answer the most common questions about our merchant programs, application process, and what it means to be part of our modern neighborhood department store. Whether you’re interested in a permanent space, a curated placement, or a pop-up activation, this guide will help you understand how your brand can thrive at Belleville.We curate a mix of elevated everyday goods — home décor, gifts, furniture, apparel, bath & body, specialty foods, and design-focused essentials. We look for brands with quality craftsmanship, a clear point of view, and products that complement our modern neighborhood department store experience.
Belleville offers several ways to partner with us depending on your brand’s needs:
- Anchor Merchants with a dedicated licensed space
- Showcase Merchants featured across curated shop-floor displays
- Curated (Commission-Only) Merchants within our storewide assortment
- Seasonal & Pop-Up Merchants appearing for short-term engagements
We’re looking for small businesses who are ready to treat their space at Belleville as a true business venture. Whether you’re established or a start-up, success here requires time, attention, and regular engagement.
Belleville is not a standard multi-merchant space where the next available spot is up for grabs. We curate our own collections of goods and merchandise, and we rely on our merchants to accent those offerings by adding their own special touch.
New merchants are highly curated, and selection decisions are based on multiple factors — primarily how your products fit the needs of Belleville and the overall market mix.
Merchants should be prepared to invest time in restocking, merchandising, inventory management, and ongoing promotion to build a sustainable presence within Belleville.
This isn't a simple yes or now question — and here’s why.
Belleville Market doesn’t operate on a first-come, first-served basis or a traditional “waitlist” system. We also don’t fill spaces simply because one becomes available. Instead, we take a highly curated approach to onboarding new merchants.
We evaluate incoming applications based on:
- Current merchandising needs
- Category balance across the store
- Guest demand and product gaps
- Brand alignment with Belleville’s style and standards
- Seasonal or strategic planning
This means that even if a space is open, it may not be the right fit for that moment — and conversely, if we’re excited about your brand and your product fills an immediate need, we may make room for you.
Additionally, there are times when a brand may not be the right fit right now, but as our needs evolve or categories shift, we may revisit past applications. Strong applications remain on our radar, and we regularly refer back to them when evaluating future opportunities.
If your application is a match for our current needs, our team will reach out to discuss next steps. While we appreciate your interest, please note that we aren’t able to accept walk-ins or phone inquiries regarding availability. All merchant inquiries must go through the online application process so our team can review them thoughtfully.
We look for strong product-quality, good brand fit, professionalism, and a style that aligns with our curation. We aim to balance categories, aesthetics, and guest demand to create an inspiring, well-rounded assortment.
We review new merchant applications on a rolling basis, with seasonal onboarding windows throughout the year. High-demand categories may have limited availability.
At Belleville, we take a thoughtful, curated approach to bringing new brands into the Market. Here’s how it works:
- Complete the Application – Submit your merchant application online so our team has all the details about your brand and products.
- Review – Our Merchandising and Merchant Support teams carefully evaluate each submission based on category needs, guest demand, and brand alignment.
- Prospective Merchant Meeting – If your brand is a strong fit, we’ll schedule a conversation to learn more and discuss opportunities.
- Collaborative Buildout – Together, we determine the best program and space for your brand, balancing your products with Belleville’s overall assortment and curation strategy.
- Approval – Once the plan is finalized and agreed upon, your participation is approved.
- Merchant Onboarding – Your account is handed off to our Merchant Success Manager, who guides you through setup, system access, product tagging, and merchandising standards.
Timeline: From application submission to seeing your products on Belleville Market shelves can typically takes 60–90 days or more, depending on market availability, seasonal planning, and category needs.
For Anchor Merchants, maintaining and refreshing your space regularly is essential, but daily presence is not required. Showcase, Curated, and Seasonal Merchants do not need to be onsite except for scheduled touch-ups or pop-up events.
Commission varies by program. Anchor Merchants pay the lowest commission and have the most space flexibility. Curated and Seasonal programs operate on a commission-only basis. Pop-ups have their own structure. We can provide details once we determine the best program fit for your brand.
A monthly license fee will apply for Anchor and Showcase programs.
Merchants are responsible for ensuring all items are correctly labeled, stocked, and updated in our system. Accurate inventory is essential for both in-store and online sales opportunities.
Yes. Select merchants are invited to participate in our online marketplace, which mirrors the quality and curation of our physical store. Online listings follow strict product photography and description standards.
Yes! We offer pop-up opportunities for both goods and specialty foods. These single or multi-day activations allow brands to make a direct impact, demo products, and engage with guests in high-traffic moments.
For more details, please email events@bellevillemarket.com.
Most merchant programs operate on a monthly or seasonal commitment. Pop-ups are one-day engagements. Contract length depends on the program that best fits your brand.
All merchants benefit from Belleville’s built-in marketing, storytelling, merchandising expertise, foot traffic, and strong brand presence. Anchors and Showcases receive expanded merchandising visibility; Pop-Ups benefit from same-day spotlight features.
Simply submit the Merchant Application form on our site. Our team reviews each submission carefully and will reach out with next steps if we believe your brand is a strong fit.
